branding
During my undergraduate degree, I expanded my experience in branding through various extracurricular activities. This included managing the publishing of content relevant to the mission of helping women in the Northwest Arkansas are through HelpHer, a UARK club. Additionally, I spent one semester as Public Relations Chair for my sorority, Alpha Delta Pi. Here, I created eye-catching graphics using Adobe InDesign that uniquely conveyed information about ongoing events for the chapter, among other tasks.
HelpHer
As PR Chair, I worked to expand social media outreach through consistent and educational postings to help generate awareness regarding issues pertinent to women both local and beyond. I worked heavily in Canva to develop a cohesive design plan that was both visually intriguing and recognizable to the brand of HelpHer. As a result, our message and information was delivered far and wide to users beyond the students involved in the club.
Alpha Delta Pi, Delta Delta chapter
Serving my sorority chapter as the Public Relations Chair, I crafted marketing assets for our philanthropic and social events for a chapter of more than 400 women. All of my graphics were designed by hand in Adobe InDesign. Below are 4 of the countless graphics I produced, all unique to their respective events.